Gwenie’s Pastries in Maryland are a favorite spot for ube cupcakes and Ober Here, a Texas-based Filipino rice bowl restaurant, offers Ube Flan Cookies filled with custard, while Señor Sisig in San Francisco offers Ube-Macapuno Churros. It’s no wonder that ube pastries and desserts are cropping up all over the place.

WSGN says that “Innovators are pairing ube's earthy vanilla notes with creamy textures and flavors from custard to coconut, and also applying it in savory food and snacks.” The tuber’s moist texture also makes it a better option to alternatives such as sweet potato. Hilton hotels’ food and beverage blog for the month of November 2022 says that “as striking purple dishes containing ube are taking social media by storm, an increasing number of chefs around the world are becoming inspired to experiment with ube in new dishes.” Hilton Waikoloa Village offers Ube Malasadas, a fried type of doughnut using flattened rounds of yeast dough, using ube as a primary ingredient, and Grand Wailea, a Waldorf Astoria Resort in Hawaii provides coffee lovers with the option of an ube latte. Hilton’s Chef Warren Brown, of the Conrad in Manila likens the sweet rich flavor of ube to white chocolate and vanilla, and says that it has “a slightly nutty taste, similar to pistachios.” His restaurant serves Ube Champorado, a Filipino sweet porridge, Ube Nacapuno cake, a chiffon cake, and Ube Pandesal with cheese.

Ube philippines